Tools & Resources

Marketing and mountain climbing have one thing in common- to get to the top, you need the right tools. You'll find some the tools I use with my clients here. They are designed to be DIY in this form.  Should we engage, we can leverage these (and others) to take your marketing to the next level.

Will your marketing deliver the leads and sales you need? Use this  straight-forward model to estimate sales based on multiple lead sources and website traffic.

Use this model to evaluate whether to invest in a marketing program. Calculate cost per lead, cost per sale and ROI.

Are your marketing communications talking to your customers or just to you? Do your customers get value from the materials you produce? What is the ROI? Use this tool to evaluate your customer communications and touch points and to determine if you are adding value and delivering on your objectives.

Coming soon -  Writing a value proposition is more than stating product features. A good value proposition states the real benefits customers get out of your product in their terms not yours. Use this exercise to write an award-winning value proposition for your company.

Coming soon - Webinars are great tools for demonstrating thought leadership and building your sales funnel. Use this guide to create webinars that engage and inform. Follow the step-by-step guide to market and build an audience.