My Story
A Passion for Marketing
I have over 30 years of experience guiding teams up the proverbial marketing mountain. From big brands to startups and non-profits, I help companies solve their marketing problems to deliver customers and grow revenue. I do this because I love marketing and because I am pretty good at it.
I’ve been fortunate to work with clients in industries including:
- Telecommunications
- Software
- Cybersecurity
- Energy
- Healthcare
- Non-profits
- Consulting
- Consumer goods
The Holistic Approach
Great marketing requires a holistic approach- aligning your value chain around the customer to ensure that every touch point, communication, and interaction benefits the customer while delivering on your goals. It's a way of thinking designed to bring you closer to your customer by providing your business with the gamut of marketing tools needed to succeed.
Success starts with the 4-Cs:
- Customers- Who are they, why do/should they choose your product (or not choose it), and what need does it fulfill?
- Competencies- What is it that your company truly excels at? How do your core competencies differentiate your business from the competition?
- Competitors- Who are they, what are their strengths and weaknesses, why do buyers choose them, where are they focusing resources, etc. ?
- Change- Where is the market going, how are customer needs/preferences changing, will new players enter the market, how are the dynamics changing?
Getting Started
The first step is for us to have a brief (30-minute) conversation. We'll talk about what you've done in the past, your marketing goals, explore business challenges and opportunities. Together we will figure out how we can best work together. There is no cost or obligation for having this conversation. Think of it as a coffee talk.